The key takeaway is that your network is not about volume, it is about the connection and shared relationships and interests that are cultivated. As search engines begin to integrate social media into the ranking algorithm, the intensity of the interactions (through comments or retweets) will matter much more than sheer numbers.
Google Keyword Tool
January 13, 2011 by Leave a Comment
Google Keyword Tool creates the foundation of every site I build.
“It” Almost Crushed My Outsourcing Business
January 13, 2011 by Leave a Comment
One of the most difficult lessons I encountered while learning how to successfully outsource was explaining what I wanted in plain, simple, 3rd grade English. No matter how elementary a tact I took, many workers simply wouldn’t get “it.”
ShopSocial Raises $1.2 Million For Its “Commerce As A Social Service” Idea [TechCrunch.com]
January 13, 2011 by Leave a Comment
“Basically, ShopSocial enables brands and merchants to include buttons within display advertising units or on product pages that enables people to share and recommend products and services with their friends (via email, Facebook or Twitter).” I view this as an affiliate marketing play with a social media overlay. People are going to get paid for […]
Social Media Success Pyramid
January 13, 2011 by Leave a Comment
As someone who loves frameworks to learn and explain how things work, I think Drew Neisser from Renegade in New York does a really nice job of conceptualizing how social media should work. Social Media has to work within the scope of the larger organizational goals including making sure that brand, tone and content all […]
Guest Blogging: Content Creation + SEO
January 13, 2011 by Leave a Comment
If we’ve learned anything from Facebook and its bretheren sibling tech startups, it is that openness of platforms will win the day. Collaboration creates the opportunity for messages to spread like wildfire. In fact, we can point back to the decision that separates Bill Gates (Windows) from Steve Jobs (Apple) and if they would do […]
Facebook Lead Generation for Local Businesses [PPCBlog.com]
January 12, 2011 by Leave a Comment
For those “non-believers” about the effectiveness of Facebook advertising, here in an excellent case study that demonstrates a how-to to setup your own local campaign. I’ve successfully used Facebook advertising before to generate thousands of fans for our soccer coaching website – something I couldn’t do with Adwords as cost-effectively. With the ability to geo-target […]
Stop Making the 6 Biggest SEO Mistakes [SearchEngineWatch.com]
January 12, 2011 by Leave a Comment
I think Simon overstates the case here for the “Six Biggest SEO Mistakes.” Like all aspects of your business, you must balance writing for search engines, writing for humans and making sure that you deliver on the premise of your article. Does he really believe that leaving a robots.txt file behind in a site redesign […]
18 Blogging Tips to Create and Maintain a Successful Blog [JMorganMarketing.com]
January 12, 2011 by Leave a Comment
Creating a blog is both an exciting and a daunting task. The notion that you can connect with consumers is an awe-inspiring concept for any brand or website operator. But, having to continually generate ideas can overwhelm even the most experienced marketers and brand builders. Connecting with consumers through content is one of the most […]
