If we’ve learned anything from Facebook and its bretheren sibling tech startups, it is that openness of platforms will win the day. Collaboration creates the opportunity for messages to spread like wildfire. In fact, we can point back to the decision that separates Bill Gates (Windows) from Steve Jobs (Apple) and if they would do it differently all over again. Openness, although in a different format, led to Windows dominance in the personal computer.
As a website operator, you have an opportunity to determine the tone, topic and conversation that occurs within the hallowed walls of your blog or communication. I would posit that guest blogging is a form of platform openness that offers unique benefits for both parties involved. If you haven’t considered guest blogging for another site, or considered opening your platform to a valued voice with an interesting perspective, then I hope this article prompts you to consider it.
Reasons to Guest Blog
- Opens up our business to new markets with synergistic possibilities
- Establish Yourself as a Thought Leader
- Authentic back links in a community with a shared interest for SEO
- Build Relationships in your Community
Reasons to Accept Guest Bloggers
- Unique Content without the Burden of Creation
- Free Targeted Traffic
- Qualified Authors will Bring a Following and hence, traffic
- A Fresh Outlook from another Point of View
Guest Blogging Platforms
A number of platforms have sprung up that match writers with blogs. Go and check them out!
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