When generating content and balancing SEO principles, I often get asked, “Who am I writing for: human or search engines?” The answer, of course, is both.
How to Get Links from Journalists [SearchEngineWatch]
January 18, 2011 by Leave a Comment
A really nice “How to” article in approaching Journalists for link building. The keys here are to create interesting, compelling information that is useful to the writer. Basically, how do you help them do their work better/faster/more efficiently? From the article: “Getting links from established media can often be a difficult and daunting task. Content-led […]
38 questions to assess your company’s cultural readiness for social media [SmartBlogs]
January 18, 2011 by Leave a Comment
The authors of the forthcoming book, “The Now Revolution” provide a checklist to assess whether your company culture is ready for social media. I completely disagree with this assessment tool. First off, a company with a fractured culture is dysfunctional by nature and will lead to “mis-evaluations” on the part of the leadership that got […]
How Obvious Is Your Call to Action? [ClickZ]
January 18, 2011 by Leave a Comment
Tim Ash is a thought leader in landing page optimization and runs SiteTuners. In this article, he focuses on the key points – a checklist of sorts to ensure your landing page is optimized.
The science of the hashtag [Twitter]
January 14, 2011 by Leave a Comment
The key takeaway is that your network is not about volume, it is about the connection and shared relationships and interests that are cultivated. As search engines begin to integrate social media into the ranking algorithm, the intensity of the interactions (through comments or retweets) will matter much more than sheer numbers.
Google Keyword Tool
January 13, 2011 by Leave a Comment
Google Keyword Tool creates the foundation of every site I build.
“It” Almost Crushed My Outsourcing Business
January 13, 2011 by Leave a Comment
One of the most difficult lessons I encountered while learning how to successfully outsource was explaining what I wanted in plain, simple, 3rd grade English. No matter how elementary a tact I took, many workers simply wouldn’t get “it.”
ShopSocial Raises $1.2 Million For Its “Commerce As A Social Service” Idea [TechCrunch.com]
January 13, 2011 by Leave a Comment
“Basically, ShopSocial enables brands and merchants to include buttons within display advertising units or on product pages that enables people to share and recommend products and services with their friends (via email, Facebook or Twitter).” I view this as an affiliate marketing play with a social media overlay. People are going to get paid for […]
Social Media Success Pyramid
January 13, 2011 by Leave a Comment
As someone who loves frameworks to learn and explain how things work, I think Drew Neisser from Renegade in New York does a really nice job of conceptualizing how social media should work. Social Media has to work within the scope of the larger organizational goals including making sure that brand, tone and content all […]
Guest Blogging: Content Creation + SEO
January 13, 2011 by Leave a Comment
If we’ve learned anything from Facebook and its bretheren sibling tech startups, it is that openness of platforms will win the day. Collaboration creates the opportunity for messages to spread like wildfire. In fact, we can point back to the decision that separates Bill Gates (Windows) from Steve Jobs (Apple) and if they would do […]
