The key takeaway is that your network is not about volume, it is about the connection and shared relationships and interests that are cultivated. As search engines begin to integrate social media into the ranking algorithm, the intensity of the interactions (through comments or retweets) will matter much more than sheer numbers.
ShopSocial Raises $1.2 Million For Its “Commerce As A Social Service” Idea [TechCrunch.com]
January 13, 2011 by Leave a Comment
“Basically, ShopSocial enables brands and merchants to include buttons within display advertising units or on product pages that enables people to share and recommend products and services with their friends (via email, Facebook or Twitter).” I view this as an affiliate marketing play with a social media overlay. People are going to get paid for […]
Social Media Affecting Search Engine Results
January 12, 2011 by Leave a Comment
Last night, I led a discussion on the future impact of Google and Bing announcing that social media is now considered part of the search engine results algorithm.
