I want to throw up when I hear a company say, “I want to grow sales by 10% this year.” Why only 10%? Why not 7% or 23% or 62%? Why 10? It’s the sheepish shrug of the shoulder that pisses me off the most. The real answer is that it’s the default answer. There […]
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Social Media Success Pyramid
January 13, 2011 by Leave a Comment
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As someone who loves frameworks to learn and explain how things work, I think Drew Neisser from Renegade in New York does a really nice job of conceptualizing how social media should work. Social Media has to work within the scope of the larger organizational goals including making sure that brand, tone and content all […]
