People don’t know why they’re on LinkedIn…other than being trained like monkeys to click the “accept” button. I don’t need connections on LinkedIn, I already have actual friends on Facebook. I need shared-value/shared-interest connections where I can add value to our relationship. This is really the magic of LinkedIn – finding people who are passionate and can help create something greater than we can achieve individually.
Google Gets Social – Beta Feature
April 5, 2011 by Leave a Comment
I was doing some research today and saw this popup for the first time: “Results from people in your social circle for low back pain – BETA” It is completely fascinating to me how social is going to be implemented into and impact search results. For companies not in this space – or moving quickly […]
38 questions to assess your company’s cultural readiness for social media [SmartBlogs]
January 18, 2011 by Leave a Comment
The authors of the forthcoming book, “The Now Revolution” provide a checklist to assess whether your company culture is ready for social media. I completely disagree with this assessment tool. First off, a company with a fractured culture is dysfunctional by nature and will lead to “mis-evaluations” on the part of the leadership that got […]
The science of the hashtag [Twitter]
January 14, 2011 by Leave a Comment
The key takeaway is that your network is not about volume, it is about the connection and shared relationships and interests that are cultivated. As search engines begin to integrate social media into the ranking algorithm, the intensity of the interactions (through comments or retweets) will matter much more than sheer numbers.
ShopSocial Raises $1.2 Million For Its “Commerce As A Social Service” Idea [TechCrunch.com]
January 13, 2011 by Leave a Comment
“Basically, ShopSocial enables brands and merchants to include buttons within display advertising units or on product pages that enables people to share and recommend products and services with their friends (via email, Facebook or Twitter).” I view this as an affiliate marketing play with a social media overlay. People are going to get paid for […]
