I was doing some research today and saw this popup for the first time: “Results from people in your social circle for low back pain – BETA” It is completely fascinating to me how social is going to be implemented into and impact search results. For companies not in this space – or moving quickly […]
38 questions to assess your company’s cultural readiness for social media [SmartBlogs]
January 18, 2011 by Leave a Comment
The authors of the forthcoming book, “The Now Revolution” provide a checklist to assess whether your company culture is ready for social media. I completely disagree with this assessment tool. First off, a company with a fractured culture is dysfunctional by nature and will lead to “mis-evaluations” on the part of the leadership that got […]
ShopSocial Raises $1.2 Million For Its “Commerce As A Social Service” Idea [TechCrunch.com]
January 13, 2011 by Leave a Comment
“Basically, ShopSocial enables brands and merchants to include buttons within display advertising units or on product pages that enables people to share and recommend products and services with their friends (via email, Facebook or Twitter).” I view this as an affiliate marketing play with a social media overlay. People are going to get paid for […]
Myspace vs. Facebook — There Can Be Only One [Gigaom.com]
January 12, 2011 by Leave a Comment
It is hard to imagine that MySpace, once dominant in the social networking sphere and acquired by NewsCorp for $600, seems to be fading fast. It’s announcement yesterday to cut half its workforce highlights the dominance by Facebook in social networking. And, this despite MySpace’s redesign and focus on the entertainment sector. It would seem […]
Social Media Affecting Search Engine Results
January 12, 2011 by Leave a Comment
Last night, I led a discussion on the future impact of Google and Bing announcing that social media is now considered part of the search engine results algorithm.
