Robin Sloan from Twitter examines the art of the hashtag and extends that information with a bit of analysis to post this article, “The Science of the Hashtag”. If you’re unsure what a hashtag is, then you should read this article and this article. Simply put, they analyze a hashtag that mutates, from #lessambitiousfilms to #LessAmbitiousMovies and track the influencers along the path of the mutation.
From the article: “So add this finding to your hashtag playbook: getting a great hashtag in front of the right audience is more important than getting it in front of a big audience. Katy Perry’s 5.2 million followers saw #LessAmbitiousMovies, laughed, and moved on. Lizz Winstead and Barracks O’Bama’s crew of 35,000 saw it—and they made it their own.”
To me, the key takeaway from the article is that your network is not about volume, it is about the connection and shared relationships and interests that are cultivated. As search engines begin to integrate social media into the ranking algorithm, the intensity of the interactions (through comments or retweets) will matter much more than sheer numbers.
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