I think Simon overstates the case here for the “Six Biggest SEO Mistakes.” Like all aspects of your business, you must balance writing for search engines, writing for humans and making sure that you deliver on the premise of your article. Does he really believe that leaving a robots.txt file behind in a site redesign is one of the Six Biggest Mistakes? I would think not. How about optimizing your files SearchEngineWatch? This would seem not to be an optimized file: http://searchenginewatch.com/3641725
Amazingly, I think the single most important factor is missed: writing with a content strategy and an overall keyword cloud in mind, so you are speaking your customer’s language.
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