Press Releases aren’t usually known for pithy copy and won’t send literary giants running for cover. Instead, they’re normally dry, straightforward pieces of information meant to grovel for attention across reporters desks in America and worldwide. Mitch Delaplane, the writer from PitchPointPR, certain has a great tongue in cheek release here and I would bet […]
Explode Your Business by Measurement & Refinement
January 12, 2011 by Leave a Comment
Draft: Once we have it “all setup”, we need to continue to measure and refine. Unlike Ron Popeil, this is not a set it and forget it business. Fortunately, there are (mainly free) tools to help up assess our success and provide us the opportunity to refine the site to optimize the experience for traffic […]
How will I Make Money Online?
January 12, 2011 by Leave a Comment
As part of the Business Research, we should clearly understand how we will make money with the site and have built a platform to leverage traffic into sales.
Developing a Content Plan for Your Site
January 12, 2011 by Leave a Comment
During the Business Research phases, we should have clearly defined our unique value proposition and through content development, we will articulate this aspect. Through our site development phase, we have build an optimized muscle car that will serve as the repository for our amazing, unique content that will build a raving fan base. And, by developing content in a very specific manner, we know the search engines will devour our content and push us to the top of the search engines, so potential customers can find us.
Planning Your Site Development
January 12, 2011 by Leave a Comment
Once you have identified your business goals, you can now put your “employee” to work for you through the development of a site. I personally envision my sites as my 24-7 employees. You certainly wouldn’t hired an employee without a clear vision of what you want that employee to do for you; the same is true with your site. The better your “training program” – the better the execution of your tasks.
A Little Website Planning Goes A Long Way
January 12, 2011 by Leave a Comment
Like scouting an opponent, this type of preparation and initial planning sets your team up for success. While most want to delve right in to the marketplace, this would be a tactical mistake.
Social Media Affecting Search Engine Results
January 12, 2011 by Leave a Comment
Last night, I led a discussion on the future impact of Google and Bing announcing that social media is now considered part of the search engine results algorithm.
