Andy Jenkins over at Kajabi published an interesting article about color and when to use what color to elicit the “right” emotion. During our Website Audit, we examine your business and the “emotions, perceptions and feelings” you want a user to have when they come to your website. Obviously, choosing the right color scheme that […]
Fiverr.com – Quality New Outsourcing Platform or a Trap?
February 16, 2011 by Leave a Comment
I’m interested in this price-fixed auction of sorts that is occurring at Fiverr.com. The simple concept: People post what they’re willing to do for five stinking bucks…a fiver.
How to Use Google Alerts to Ace Content Creation
February 15, 2011 by Leave a Comment
Combining Google Alerts and Google Reader with your keywords, competitive intelligence and trusted industry sources, you can discover great content. Use it to become a thought leader in your space and Ace Content Creation. Learn how to use these dynamic tools for awesome content creation!
The 5 Rs of Search Engine Marketing with Bryan Eisenberg [WilsonWeb]
February 14, 2011 by Leave a Comment
I’ve always loved Bryan Eisenberg since I read his book “Waiting for Your Cat to Bark?”. Bryan explains the 5 Rs that every online marketer should consider during the website planning phase. As a whole, this is a mindset more than anything and what we espouse: how do I provide value to my consumer?
How to Build Confidence with Trust Symbols
January 21, 2011 by 1 Comment
With any online business, you are always fighting trust and credibility. You can offset that skepticism by using trust symbols. It gives buyers confidence that your company is “for real” and they can trust you with their: personal information and credit card.
Google Targets Ridiculous Content Farms
January 21, 2011 by Leave a Comment
When it comes to content, you have to add value to the supply chain: introduce new ideas, have a new perspective, synthesize various sources into new ways of thinking. Today, Google announced that it is stepping up efforts to fight spam. I’m delighted that Google has made this a priority. It is difficult enough to […]
‘No website’ means it’s time to get to work [The Globe and Mail]
January 19, 2011 by Leave a Comment
Here’s the obvious article pointing out that businesses need a website to compete in today’s marketplace. Websites have become “trust symbols” in and of themselves giving businesses legitimacy and credibility simply by having a professional presence – and a damaging one when it is unprofessional. From the article: “Even if we’re talking about a simple […]
Writing HTML Title Tags For Humans, Google & Bing [SearchEngineLand]
January 18, 2011 by Leave a Comment
When generating content and balancing SEO principles, I often get asked, “Who am I writing for: human or search engines?” The answer, of course, is both.
How to Get Links from Journalists [SearchEngineWatch]
January 18, 2011 by Leave a Comment
A really nice “How to” article in approaching Journalists for link building. The keys here are to create interesting, compelling information that is useful to the writer. Basically, how do you help them do their work better/faster/more efficiently? From the article: “Getting links from established media can often be a difficult and daunting task. Content-led […]
How Obvious Is Your Call to Action? [ClickZ]
January 18, 2011 by Leave a Comment
Tim Ash is a thought leader in landing page optimization and runs SiteTuners. In this article, he focuses on the key points – a checklist of sorts to ensure your landing page is optimized.
