A really nice “How to” article in approaching Journalists for link building. The keys here are to create interesting, compelling information that is useful to the writer. Basically, how do you help them do their work better/faster/more efficiently?
From the article: “Getting links from established media can often be a difficult and daunting task. Content-led sites need an extremely good reason to link to you and with journalists working in high-pressure environments (often) with a print deadline as well as an online remit; any ill-conceived approach may be shot down in flames.”
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