Tim Ash is a thought leader in landing page optimization and runs SiteTuners. In this article, he focuses on the key points – a checklist of sorts to ensure your landing page is optimized. From the article:
“If your call to action is not obvious, you are losing money. If your visitors can’t tell almost immediately what your page is about and how to get to their goal, you will undoubtedly lose conversions.”
“In short, keep your call to action clear by making sure it is the most visually prominent thing on the page, placed above the fold, and written in words that reflect the visitor’s perspective, and you should never have to worry about visitors wondering “What am I supposed to do now?”
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