Draft:
Once we have it “all setup”, we need to continue to measure and refine. Unlike Ron Popeil, this is not a set it and forget it business. Fortunately, there are (mainly free) tools to help up assess our success and provide us the opportunity to refine the site to optimize the experience for traffic converting into customers.
Tools
Google Analytics
Google Website Optimizer
Google Webmaster Tools
VisitorSpy
Google Analytics
What are you key metrics?
How to read Reports?
Setting up goals to measure
Google Website Optimizer
Purpose is to allow split testing
We want to convert as much traffic as possible
Google Webmaster Tools
What information can we gather?
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