This is a draft:
Like scouting an opponent, this type of preparation and initial planning sets your team up for success. While most want to delve right in to the marketplace, this would be a tactical mistake. By doing the work on the front-end, you will understand your opponents, where they are strong, where they are weak and uncover marketplace opportunity that exists and can be exploited. In short, you must have a roadmap for success, know what you want to accomplish and clearly define your unique value proposition. What value are you adding to the supply chain? Without these answers and research, you are doomed to fail.
Initial Goals and Purpose – Why are you embarking on this journey?
Keyword Analysis Relevant to the Goals of the site
Helps us to Clearly define the Competitors
Identification
Development of “key” keywords
Think about Content Strategy and Silos during research
Identify content “holes”
Content partners
Blogs and Forums to participate
What is your unique perspective?
Competitive Analysis
Who are your competitors?
What are they doing well?
What are they doing poorly?
What keywords are they ranking for?
What is the purpose and goals of the site?
Site branding
How do you monetize the site?
Are your goals realistic after evaluating competitors?
Business Roadmap
How can we build a site, community, social network to achieve these business goals?
Timeline & Purpose for each prong of the attack
What resources do you have to dedicate to the business?
Time
Money
Contacts
Speak Your Mind