For those “non-believers” about the effectiveness of Facebook advertising, here in an excellent case study that demonstrates a how-to to setup your own local campaign. I’ve successfully used Facebook advertising before to generate thousands of fans for our soccer coaching website – something I couldn’t do with Adwords as cost-effectively. With the ability to geo-target […]
Stop Making the 6 Biggest SEO Mistakes [SearchEngineWatch.com]
January 12, 2011 by Leave a Comment
I think Simon overstates the case here for the “Six Biggest SEO Mistakes.” Like all aspects of your business, you must balance writing for search engines, writing for humans and making sure that you deliver on the premise of your article. Does he really believe that leaving a robots.txt file behind in a site redesign […]
18 Blogging Tips to Create and Maintain a Successful Blog [JMorganMarketing.com]
January 12, 2011 by Leave a Comment
Creating a blog is both an exciting and a daunting task. The notion that you can connect with consumers is an awe-inspiring concept for any brand or website operator. But, having to continually generate ideas can overwhelm even the most experienced marketers and brand builders. Connecting with consumers through content is one of the most […]
Myspace vs. Facebook — There Can Be Only One [Gigaom.com]
January 12, 2011 by Leave a Comment
It is hard to imagine that MySpace, once dominant in the social networking sphere and acquired by NewsCorp for $600, seems to be fading fast. It’s announcement yesterday to cut half its workforce highlights the dominance by Facebook in social networking. And, this despite MySpace’s redesign and focus on the entertainment sector. It would seem […]
The Most Amazing Press Release Ever Written [TechCrunch.com]
January 12, 2011 by Leave a Comment
Press Releases aren’t usually known for pithy copy and won’t send literary giants running for cover. Instead, they’re normally dry, straightforward pieces of information meant to grovel for attention across reporters desks in America and worldwide. Mitch Delaplane, the writer from PitchPointPR, certain has a great tongue in cheek release here and I would bet […]
Explode Your Business by Measurement & Refinement
January 12, 2011 by Leave a Comment
Draft: Once we have it “all setup”, we need to continue to measure and refine. Unlike Ron Popeil, this is not a set it and forget it business. Fortunately, there are (mainly free) tools to help up assess our success and provide us the opportunity to refine the site to optimize the experience for traffic […]
How will I Make Money Online?
January 12, 2011 by Leave a Comment
As part of the Business Research, we should clearly understand how we will make money with the site and have built a platform to leverage traffic into sales.
Developing a Content Plan for Your Site
January 12, 2011 by Leave a Comment
During the Business Research phases, we should have clearly defined our unique value proposition and through content development, we will articulate this aspect. Through our site development phase, we have build an optimized muscle car that will serve as the repository for our amazing, unique content that will build a raving fan base. And, by developing content in a very specific manner, we know the search engines will devour our content and push us to the top of the search engines, so potential customers can find us.
Planning Your Site Development
January 12, 2011 by Leave a Comment
Once you have identified your business goals, you can now put your “employee” to work for you through the development of a site. I personally envision my sites as my 24-7 employees. You certainly wouldn’t hired an employee without a clear vision of what you want that employee to do for you; the same is true with your site. The better your “training program” – the better the execution of your tasks.
