The authors of the forthcoming book, “The Now Revolution” provide a checklist to assess whether your company culture is ready for social media. I completely disagree with this assessment tool. First off, a company with a fractured culture is dysfunctional by nature and will lead to “mis-evaluations” on the part of the leadership that got them to this point. Suddenly, culture doesn’t change just because you identify issues with culture.
From the article: “Your company culture consists of two key elements: your businesses’ underlying intent, and the people you bring together to carry it out. Today, there are more windows into your company’s culture than ever before. The rise of the Internet makes it possible for people to know your culture, or at least guess at it, based on a stream of clues emanating from your business and your people.”
To me, this point highlights the flaw in the article. Every company, in one way or another, directly by company standard or through employee direction or indirectly through customer feedback is involved in social media. Therefore, companies cannot wait to get their culture ready when the conversation is already happening…
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