Using Color to Drive Response
Andy Jenkins over at Kajabi published an interesting article about color and when to use what color to elicit the “right” emotion. During our Website Audit, we examine your business and the “emotions, perceptions and feelings” you want a user to have when they come to your website. Obviously, choosing the right color scheme that balances you company’s colors with our goals is central to the website planning process.
We’re in the middle of a re-design for a swimming pool contractor and will be testing an email sign-up call-to-action directly based on this article. While we would always split test, the piece we’ll split test is the color – not the design. I’ll report back on the results.
Take a peek at the article and see if you should be tweaking your website and landing pages to drive your desired response.
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