At JerryMacnamara.com, we don’t just help build a great website (although it will kick ass). We help you build an awesome website business. Creating a great website that performs necessary business functions doesn’t happen by accident. It takes the collective efforts from both of us: the intimate knowledge and passion of your business and marketplace and my expertise in creating a website meets your goals to operate as a business.
Building an awesome online business is a process. It occurs in three distinct phases:
- Great Website Planning
- Great Website Development
- Handing over “The Missing Owner’s Manual” to Operate your Website as a business
- **Bonus** – Ongoing Assistance in Marketing, Operating and Refining your business
Great Website Planning – Starting at $2,000 USD
Combining a strong multi-channel background in growth businesses, Jerry brings the voracity of authenticity. By owning and operating his own suite of websites, Jerry has refined the process to take any business online. His strength in strategic planning – whether a new business idea or offline to online integrations – saves owners the hassle of “figuring it all out.” His background developing systems for multi-million dollar companies streamlines the process to ensure smooth planning. The background in training ensures your learning curve will be met with the essential pieces of knowledge. Nothing is missed in developing your website, so it can operate as a business. Since Jerry operates website businesses, he has a unique perspective in developing a site that will be easy to maintain, operate and market – right from the start. He can anticipate your needs because he lives them everyday.
The Website Planning Process includes the completion of a Business Audit and the creation of a Creative Brief. During this process, we will:
- Identify your business objective, strategy and goals
- Complete Exhaustive Competitive Analysis: Local, National, Keyword and Offline Competitors
- Clearly Articulate your business’ “Unique Value Proposition”
- Understand the brand and clearly represent your business
- Identify and Optimize how to make money online (and offline)
- Complete Keyword Research to discover the best keywords that the will drive traffic and convert
- Develop a Content Tree to optimize the site for search engines and be your guide for content creation
- Deploy Search Engine Optimized Site Architecture
- Identify Core Customer Demographic
- Uncover “The Four Personas” so the can speak to all your customers
- Determine your Unique Value so you can “pulverize” the competition
- Integrate the strategic Social Media outlets for your business. Facebook? Twitter? LinkedIn?
- Establish a strategy for your business to become a “Thought Leader”
- Explore Traffic and Marketing Efforts
- Provide training on every aspect of the process
- Delivery of a Creative Brief that will guide website development
All aspects of this process is completed using BasecampHq, a project manager, that ensures clear communication and accountability.
Development time: 2-4 weeks depending on project complexity
Great Website Development – Project Management
With a Comprehensive Creative Brief in hand, you are well on your way to developing a great website. Like building a retail store, website development happens in two parts: the feel good interior designer part and the hammer and nails general contractor part. The first part is design: a graphic designer creates a visual representation of how your business will come online and allows you to change aspects that don’t resonate without having to tear down to the foundation and starting over. By having a detailed creative brief that explains your brand, position and tone, you will save thousands of dollars. Clear direction is magic to getting exactly what you want! A graphic designer should generate three “looks” to begin with for you to comment and revise. Once a template form is established, (normally three iterations), the designer will generate the remainder of the template pages for approval.
Once you have established the look and feel of the website, a programmer aka “hammer and nails” guy, begins to cobble together the functionality of the website. This is where the underlying infrastructure to operate your website is crucial. One misstep in clearly identifying your goals could completely affect the overall function and functionality of the website. Changing your mind on the fly creates endless headaches of tear-down and rebuild, which is why the started goals and functionality are clearly identified for your programmer.
During this phase, the client will be developing content for insertion into the website. This content will be optimized using best SEO principles. No one knows your area better than you! Don’t worry if you’re not “the best writer” – there are lots of great editors we can use to clean up your unique perspectives on your business.
Jerry can manage this process and be there every step of the way. While Jerry has providers in place, he is happy to work with other providers to “speak their language” (especially useful in a site re-design where existing providers are in place) and see your business come online exactly as you envisioned it.
“The Missing Owner’s Manual” – Starting at $1,500 USD
You have an awesome website – now what? A customized strategic approach to address the areas where you need help. This is a modular process is business and client dependent. This training program gives the client a window into Jerry’s unique perspective on how to operate and maximize the business. Even if your website business is up and operational, this engagement can be used to evaluate your current operations and areas where you website can be improved:
- Email Marketing & Autoresponder Series
- Keyword and Content Development: Articles, Video, Forums, Guest Blogging, Ezines
- Social Media: Facebook, Twitter and LinkedIn – Who, How often, Tone
- Marketing: PPC, Banner and Contextual Ads
- Ongoing SEO Evaluation & Tweaking using Internet Tools
- Outsourcing: How, What and When
- Backlink Production to leverage search engine rank
- Refinement and Evaluation: Analytics, User Engagement, Conversion Rates
Ongoing Services – Monthly a la carte
Based around the success of our project, some businesses will choose to leverage the systems we use internally to operate our sites. Do you want to leverage Jerry’s trusted network for traffic generation, content generation, social media management and marketing experience? We can help.
We will provide a clear picture into what you can expect for the services – and invite you to participate as well. Unlike other firms, Jerry clearly defines with the client the strength, volume, types of production and timeliness of responses. After all, you should know exactly what it is that you’re buying – not just “management and back links” as some other firms are happy to sell you. Our goal is for you to know exactly what we do, how we do it and have the business generate the resources for you to manage and direct the process on your own. There are no secrets to the process when you are one of our clients.
Who we Work With
Jerry has a “need for speed” mentality and carefully selects businesses to work with and develop. If you or your company is not fully committed to creating an Awesome business, then this process will not work. We look for talented, passionate and “nice” people with the right resources (time and money) to succeed.
Think you’re ready to create your business online? Apply now!
