Once you have identified your business goals, you can now put your “employee” to work for you through the development of a site. I personally envision my sites as my 24-7 employees. You certainly wouldn’t hired an employee without a clear vision of what you want that employee to do for you; the same is true with your site. The better your “training program” – the better the execution of your tasks.
Revisit Keyword Analysis based on competition
Identification
Development of “key” keywords
Target tiers of keywords through content creation
Selecting a Domain Name – can it be keyword driven?
Domain Hosting – where to host?
What platform of Development will you use? We recommend WP
WP Platform – free, open source, ready stream of competent, cost-effective developers
WP Themes
WP Plugins
Understanding the “Three Masters” of Site Development
User Experience = Keeping them there
Sales and Marketing = Conversion
SEO = Traffic to site
Website Development
Wireframe – free tool
Mindmap – free tool
Naviagation // Content Silos
W3C Compliant
Anchor Text
Filenames // Pretty URLs
Facebook and Twitter Integration
Essential Sidebar Elements
RSS Subscribe
Email List
Category
Popular
Recent
Search Bar
Social Interactions
Calls to Action – tell them what to do
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