Total Send sent me a spam message this morning pitching their email service. Does anyone see the irony in such a pitch?
Prescription for Anaemic Open & Click Rates
March 8, 2011 By Leave a Comment
Last night, I received a text message from a client that runs a real estate industry trade group website. I’ve helped them figure out the “Owner’s Manual” part of operating their website and they’ve been great to work with on their project. Tom’s text read: “What is an average open rate for email campaigns? What [...]
How Obvious Is Your Call to Action? [ClickZ]
January 18, 2011 By Leave a Comment
The Most Amazing Press Release Ever Written [TechCrunch.com]
January 12, 2011 By Leave a Comment
Press Releases aren’t usually known for pithy copy and won’t send literary giants running for cover. Instead, they’re normally dry, straightforward pieces of information meant to grovel for attention across reporters desks in America and worldwide. Mitch Delaplane, the writer from PitchPointPR, certain has a great tongue in cheek release here and I would bet [...]
