Last week, I was told by the owner of a business I love, “I can’t…” It made my heart hurt. “I can’t” is a horrible response driven by a mindset that has surrendered power. Negative mindsets stunt evolution and innovation. It leads to decay. Everything I know about business tells me that the company who […]
How to Build Confidence with Trust Symbols
January 21, 2011 by 1 Comment
With any online business, you are always fighting trust and credibility. You can offset that skepticism by using trust symbols. It gives buyers confidence that your company is “for real” and they can trust you with their: personal information and credit card.
