When generating content and balancing SEO principles, I often get asked, “Who am I writing for: human or search engines?” The answer, of course, is both.
Writing HTML Title Tags For Humans, Google & Bing [SearchEngineLand]
January 18, 2011 By Leave a Comment
How to Get Links from Journalists [SearchEngineWatch]
January 18, 2011 By Leave a Comment
A really nice “How to” article in approaching Journalists for link building. The keys here are to create interesting, compelling information that is useful to the writer. Basically, how do you help them do their work better/faster/more efficiently? From the article: “Getting links from established media can often be a difficult and daunting task. Content-led [...]
Guest Blogging: Content Creation + SEO
January 13, 2011 By Leave a Comment
If we’ve learned anything from Facebook and its bretheren sibling tech startups, it is that openness of platforms will win the day. Collaboration creates the opportunity for messages to spread like wildfire. In fact, we can point back to the decision that separates Bill Gates (Windows) from Steve Jobs (Apple) and if they would do [...]
Stop Making the 6 Biggest SEO Mistakes [SearchEngineWatch.com]
January 12, 2011 By Leave a Comment
I think Simon overstates the case here for the “Six Biggest SEO Mistakes.” Like all aspects of your business, you must balance writing for search engines, writing for humans and making sure that you deliver on the premise of your article. Does he really believe that leaving a robots.txt file behind in a site redesign [...]
