Why Good Ideas Go Bad [FastCompany]


A great article exploring five reasons ideas fail. Since planning is central to every great business and ideas – online and offline, this is a must-read article for any aspiring entrepreneur or business leader. Learning about these reasons can help you fail faster and succeed even quicker.

From the article:

5 ways to stop good ideas going bad

1. Be pragmatic. 90% right and in market is better than 100% and not.
2. Think like an upstart start-up. Apply half the time and half the money rule.
3. Walk in the shoes of the final customer. Do the shoes hurt?
4. Say to yourself, maybe the other person is right.
5. Seek out the opinions of disinterested outsiders. Is it still a good idea?

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