How to Build Confidence with Trust Symbols

With any online business, you are always fighting trust and credibility. You can offset that skepticism by using trust symbols. It gives buyers confidence that your company is “for real” and they can trust you with their: personal information and credit card.

38 questions to assess your company’s cultural readiness for social media [SmartBlogs]

The authors of the forthcoming book, “The Now Revolution” provide a checklist to assess whether your company culture is ready for social media. I completely disagree with this assessment tool. First off, a company with a fractured culture is dysfunctional by nature and will lead to “mis-evaluations” on the part of the leadership that got […]

Myspace vs. Facebook — There Can Be Only One [Gigaom.com]

It is hard to imagine that MySpace, once dominant in the social networking sphere and acquired by NewsCorp for $600, seems to be fading fast. It’s announcement yesterday to cut half its workforce highlights the dominance by Facebook in social networking. And, this despite MySpace’s redesign and focus on the entertainment sector. It would seem […]