February 22, 2012

The 5 Rs of Search Engine Marketing with Bryan Eisenberg [WilsonWeb]

exclaimation-remark

I’ve always loved Bryan Eisenberg since I read his book “Waiting for Your Cat to Bark?”. Bryan explains the 5 Rs that every online marketer should consider during the website planning phase. As a whole, this is a mindset more than anything and what we espouse: how do I provide value to my consumer?

How to Build Confidence with Trust Symbols

trust

With any online business, you are always fighting trust and credibility. You can offset that skepticism by using trust symbols. It gives buyers confidence that your company is “for real” and they can trust you with their: personal information and credit card.

Why Good Ideas Go Bad [FastCompany]

fail

A great article exploring five reasons ideas fail. Since planning is central to every great business and ideas – online and offline, this is a must-read article for any aspiring entrepreneur or business leader. Learning about these reasons can help you fail faster and succeed even quicker. From the article: 5 ways to stop good [...]

‘No website’ means it’s time to get to work [The Globe and Mail]

prehistoric

Here’s the obvious article pointing out that businesses need a website to compete in today’s marketplace. Websites have become “trust symbols” in and of themselves giving businesses legitimacy and credibility simply by having a professional presence – and a damaging one when it is unprofessional. From the article: “Even if we’re talking about a simple [...]

How will I Make Money Online?

As part of the Business Research, we should clearly understand how we will make money with the site and have built a platform to leverage traffic into sales.

A Little Website Planning Goes A Long Way

planning-process

Like scouting an opponent, this type of preparation and initial planning sets your team up for success. While most want to delve right in to the marketplace, this would be a tactical mistake.