May 20, 2012

Repurposing Content for Authority Pages

Developing remarkable content is no easy task. But, what if we could take existing content and present in a a new way that completely changes the value proposition for the customer? This would be a great thing, right?

How to Use Google Alerts to Ace Content Creation

google-alerts-input

Combining Google Alerts and Google Reader with your keywords, competitive intelligence and trusted industry sources, you can discover great content. Use it to become a thought leader in your space and Ace Content Creation. Learn how to use these dynamic tools for awesome content creation!

Google Targets Ridiculous Content Farms

donkey-farm

When it comes to content, you have to add value to the supply chain: introduce new ideas, have a new perspective, synthesize various sources into new ways of thinking. Today, Google announced that it is stepping up efforts to fight spam. I’m delighted that Google has made this a priority. It is difficult enough to [...]

Guest Blogging: Content Creation + SEO

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If we’ve learned anything from Facebook and its bretheren sibling tech startups, it is that openness of platforms will win the day. Collaboration creates the opportunity for messages to spread like wildfire. In fact, we can point back to the decision that separates Bill Gates (Windows) from Steve Jobs (Apple) and if they would do [...]

18 Blogging Tips to Create and Maintain a Successful Blog [JMorganMarketing.com]

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Creating a blog is both an exciting and a daunting task. The notion that you can connect with consumers is an awe-inspiring concept for any brand or website operator. But, having to continually generate ideas can overwhelm even the most experienced marketers and brand builders. Connecting with consumers through content is one of the most [...]

Developing a Content Plan for Your Site

During the Business Research phases, we should have clearly defined our unique value proposition and through content development, we will articulate this aspect. Through our site development phase, we have build an optimized muscle car that will serve as the repository for our amazing, unique content that will build a raving fan base. And, by developing content in a very specific manner, we know the search engines will devour our content and push us to the top of the search engines, so potential customers can find us.